“An empty calendar is a competitive advantage. The person who fills their calendar with average opportunities has no time for exceptional ones.” – Shane Parrish
During our 2k25 strategy workshop last month, one of our members set a goal to compete in a bodybuilding show.
He also set a goal to start a business.
Problem is, bodybuilding is a full-time job:
Preparing and eating six meals per day takes enormous time and energy.
So does driving to and from the gym for exhaustive high-volume workouts, five days per week.
No problem, if bodybuilding is your main gig.
But if you’re also trying to start a business?
Forget about it.
As long as he’s chasing both goals, they will be stealing focus from each other, and he will be less likely to achieve either of them.
Good news is, our boy is smart.
He spotted the flaw in his strategy before it became a problem, scrapped bodybuilding, and pushed all of his chips onto his business.
Does that mean he’s going to stop working out, glue himself to his desk, and start painting his keyboard with stale Cheeto dust?
Of course not.
Because that would hurt his performance, which would hurt his business.
So he’s still going to train and eat well.
And he’s still going to improve his physique.
But he’s going to do it in a way that is aligned with his business goal.
Instead of 90 minute bodybuilding workouts, he’ll do shorter, more efficient workouts that don’t exhaust all of his energy.
Instead of eating six meals per day, he’ll eat fewer meals that are optimized for health and cognitive performance.
And instead of feeling puffy and tired all day, he’ll feel clear and sharp.
Which brings us back to the point we made yesterday:
Focusing on ONE goal at a time is the most efficient way to make sure you achieve it.
But that doesn’t mean you don’t do anything else…
It simply means everything else you do is optimized to support your one goal.
So, if your goal is to build a profitable business in 2025…
You can (and should) continue training, meditating, having a social life, and enjoying free time.
Because none of those things will hurt your business, and all of them will help it, when done in the right dose at the right time.
Focusing on one goal doesn’t mean you become one-dimensional, in the same way a car driving to a single destination doesn’t ride on one wheel.
It simply means all four wheels are pointed in the same direction.
Make sense?
If so:
Hit reply to let me know what your one big goal is for 2025.
If not:
Hit reply to let me know what you need more clarity on, and we’ll get you right.
I look forward to hearing from you.
– T
P.S. Before we wrap:
Here’s the master-level trick to transforming any painful experience — in just 12 words…
