“To build product, make something people want. To create art, make something you want. The best do both.” – Naval Ravikant
I’ve got three lessons for entrepreneurs — aspiring and experienced — today.
So square up, strap in, and listen close.
Yesterday, we talked about the big, hairy problem with our membership, The Path:
Ambiguity.
It’s tricky to say exactly what we do, here…
(self-development? spirituality? business? internal practice? …
…all of the above, hence the ambiguity)
…Which is the kiss of death for a business.
If you can’t say exactly what you do, and who you do it for, in clear, simple terms:
It’s curtains for you.
Lock the doors and close up shop.
That’s lesson #1.
Thankfully, The Path has been more creative outlet than business, for me:
A transition point between businesses, while I figure out what I’m going to do next.
But in the course of that creative process, clarity has emerged:
Clarity on the direction of my work, and who I can help the most.
Which brings us to lesson #2:
If you’re looking for clarity in your own work, and trying to forge your own path forward…
…Look first at the path behind you:
- Your unique life experiences
- The skills you’ve developed
- Deep interests and curiosities
- What you feel naturally suited for
- Your successes and failures
Where do they intersect?
For me, the intersection point is clear and obvious:
1. Entrepreneurship
- 14 years in online business
- 8 figures in revenue generated
- Privately coached dozens of 6, 7, and 8 figure entrepreneurs
2. Advanced Self-Development & Spirituality
- 12 years of intensive meditation and internal practice
- 10 years in traditional plant medicine and over 500 healing ceremonies
- Completed over 2 years of formal solo retreats
- Currently running ~10 group retreats per year
I’m a bumbling nitwit at many things…
…But when it comes to entrepreneurship and self / spiritual development:
I’m don’t play at this sh*t.
I’ve got serious skin in the game, deep experience, and a skill set I’d stack up against nearly anyone.
There are more successful business teachers, and there are more advanced spiritual teachers.
But put the two together, and I own that lane.
And there is no more potent recipe in business than owning your lane:
Your own unique intersection of the marketplace that you can serve better than anyone else in the world.
That’s lesson #3.
Which brings us to the big announcement:
Moving forward, The Path — and my work as a whole — will specialize in that unique intersection of:
Advanced Self Development for Entrepreneurs
And, if you’re an entrepreneur — experienced or aspiring…
…And you’re one of the rare few working to master both the outer business world and your inner world:
Welcome to the right place.
It’s an honor to share this path with you.
– T
P.S. Speaking of The Path:
I’m gearing up to re-open our membership for the first time in four months.
I don’t have a set date yet, but it won’t be long — more details to come.
In the meantime, watch the new clip one commenter called:
“…the most important talk I’ve heard so far”
“What you seek is seeking you.” – Dune Prophecy
