For the past few days, we’ve been talking about a new tool called:
“FounderDNA”
An AI-powered self-discovery system for entrepreneurs that unlocks deep insight into your natural wiring, so you can build a business that is aligned with your unique strengths.
And today, I want to show you what it told me.
But before I do…
I’ve been slaving away at this thing for the past month, and finally have a working prototype ready to BETA test.
So if you’re interested in trying it out (at no cost):
Reply “I’m in” and my assistant Simon will get you the details.
Now, onto what it told me…
You are an Originator (Visionary Creator)
You don’t follow trends — you create them. Your ideas are original, magnetic, and alive with creative energy.
You are an imaginative force with a deep drive to build something meaningful and new. You thrive when you’re creating from scratch, guided by big-picture vision and purpose.
You don’t just want to participate in the market — you want to reshape it with bold, original ideas that reflect your inner truth.
Secondary Energy:
You also show Architect energy.
This gives you a unique edge compared to many Visionary Creators, who sometimes struggle with turning inspiration into structure.
You, on the other hand, have the rare ability to combine creativity with elegant systems — enabling you to bring your vision to life in a clear, functional, and scalable way.
This is your hidden advantage — you don’t just dream it, you build it intelligently.
Your Strengths:
- You generate bold, original ideas that stand out from the crowd.
- You naturally bring creative work to life — writing, designing, or building with style and depth.
- You have a strong inner compass and are most powerful when your work aligns with your values.
- You combine inspiration with structure, making you capable of shaping both vision and execution.
You Thrive When…
- You have space to create without rigid constraints or micromanagement.
- You’re building something meaningful that aligns with your personal mission.
- You can shape the product or experience from the ground up.
- You’re surrounded by collaborators who respect your vision and complement your skills.
You Would Build a Great…
- Creator-led brand or platform with a distinct identity (e.g. Glossier)
- Original product that blends design, storytelling, and tech (e.g. Headspace)
- Solo venture or small team business rooted in your unique frameworks (e.g. Dan Koe)
- Media-first business with a strong personal voice (e.g. Ali Abdaal)
- Design-centric product with systemized backend (e.g. Notion)
Your Ideal Team Includes…
- A technical partner who can help you build scalable infrastructure (CTO, Dev Lead)
- A grounded operator who brings clarity to execution (COO, Project Manager)
- A community-focused teammate who helps expand your audience (Community Lead)
- A detail-minded producer who supports systems and deadlines (Producer, VA)
- A strategic sounding board who keeps you aligned with long-term goals (Advisor, Coach)
What to Focus On:
- Get your ideas into a structured framework — it’ll help others rally behind your vision.
- Begin simplifying and testing your most resonant concepts with real users or early fans.
- Systemize your creative process so you can scale without burnout or loss of originality.
What to Delegate:
- Delegate backend systems and operational complexity so you can stay focused on the creative core.
- Get help with administrative and repetitive tasks that drain your energy or time.
- Let others manage timelines and logistics so you can remain in a visionary headspace.
Your Growth Edges:
- You may start too many ideas without finishing — structure helps turn your vision into traction.
- You might avoid hard conversations or decisions that affect your creative flow — lean into leadership.
- You could over-personalize the product — make space for user feedback to guide refinement.
Action Steps:
- Build a simple system (Notion, Airtable, etc.) to organize and prioritize your top creative ideas.
- Share early versions of your work with real people — even if it feels unfinished.
- Partner with someone who loves structure, so you can stay in your creative zone while moving things forward.
Entrepreneurs Similar to You:
- Emily Weiss (Glossier) — A Visionary Creator who turned personal inspiration into a globally recognized brand.
- Dan Koe (Modern Creator Economy) — Combines deep ideas with systems that scale in his solo business.
- Ali Abdaal (Productivity YouTube & Courses) — Built a thriving creator business rooted in storytelling, clarity, and structure.
FounderDNA in Action (Case Study):
How Emily Weiss used her Visionary Creator DNA to build Glossier
One of the entrepreneurs wired like you is Emily Weiss (Glossier). When she was in the Pivoting & Exploring stage, Emily was questioning whether traditional beauty brands truly reflected modern values.
As a Visionary Creator, she had a strong inner drive to bring something new and meaningful into the world — but she needed to figure out how to shape that into a real business.
She started by channeling her creative energy into Into The Gloss, a content platform that explored beauty through storytelling. That audience gave her clarity and traction.
From there, she designed Glossier to reflect her bold vision, combining emotional resonance with minimalist design. By blending creativity with smart systems, Emily built a beloved brand that scaled — without compromising her originality.
Your Takeaway: Start where you are, with what feels real — and build outward from there, using your creativity as your engine.
Reflection: What’s one idea or concept you can begin structuring and sharing this week — even in a simple form?
What’s Next?
Discovering your Founder Archetype is just the beginning.
Now that we have a deeper understanding of your natural wiring, we can explore some deeper and more personalized questions.
Would you like to…
- Brainstorm how to structure your next product around your strengths.
- Explore how your FounderDNA affects the way you lead and collaborate.
- Clarify which business models are most aligned with your archetype.
- Identify what you should stop doing immediately to free up creative energy.
- Anything else?
Just say the word. I’m ready to dive deeper when you are.
Pretty slick, right?
And there is a ton of room for improvement, which is where you come in:
If you’d like to help with our FounderDNA BETA test, reply “I’m in” and my assistant Simon will get you the details.
– T
P.S. I should also probably mention:
The report isn’t the best part.
The real magic happens after you receive your report, when you begin brainstorming with ChatGPT.
Now that AI knows your FounderDNA, it can provide pin-point accurate advice into your unique situation.
Which is when those “holy fxcking sh*t” ^ moments tend to happen.
P.P.S. Please only reply if you’re honestly willing to provide your feedback on the tool.
This is a BETA test, after all:
And several people took the FounderDNA test and ran, instead of sending feedback as promised.
Pretty damn uncool.
Leaving feedback takes ~3 minutes, people. Get it together.
