A quick note before we begin:
Today at 3 pm EST, I will be sending a private email to our early-invite list for FounderLab.
So, if you answered “yes” in our FounderLab survey two weeks ago, and/or replied with interest to any of our emails this week…
Keep an eye on your inbox:
This is your chance to claim first-priority for FounderLab, and grab one of the 15 available spots, before we open to our full list, tomorrow.
I hope to see you there.
“Perfection is not when there is no more to add, but no more to take away.” – Antoine de Saint-Exupéry
In 2011, my young business, EGTBasketball, was running what I call:
The WWKD Model
aka. “What Would Kobe Do?”
aka. Everything.
Product launches. Affiliates. Paid ads. VSLs. Emails. Blogging. SEO. Content.
Three offers. Four traffic sources. Six funnels.
Maximum effort.
Zero scale.
Until yesterday’s episode, when a cranky old fitness-industry tycoon named Craig Ballantyne gave me a piece of advice that battered my ego and cracked my mind wide open:
[Cue Flashback]
“What the hell are you building, the Pentagon?
I know businesses doing a million a month sending paid traffic to a VSL — that’s it.
Do you really think your little 10k/month business needs all this crap?
Listen man you need is:
- One offer
- One way of getting traffic
- One funnel that converts traffic into customers
That’s it. None of the big boys do any of this fancy sh*t.
[End Flashback]
To be honest, I wasn’t sure I believed him.
But, despite my skepticism…
(and Kobe’s voice in the back of my head telling me to stop being a ninny and start working 8 days a week)
…I was willing to try.
Problem was, I had no idea what to try.
What should my one offer be?
(I already have three)
What should my one traffic source be?
(and what should I do with all these stupid blogs, now?)
What should my one funnel be?
(I’ve built six and none seem to work properly)
Enter mentor-number-two:
Paul Reddick.
Paul is a grizzled old marketing veteran who was quietly running a multi-7-figure business selling a video course for baseball pitchers.
Fast-forwarding the story…
I pay Paul many thousands of dollars for coaching.
Within our first call, he identifies exactly what my…
“One offer, one traffic source, one funnel.”
…Should be.
And within 6 months, my business looks like this:
- Run ads to an email opt-in page (traffic)
- Send daily emails (funnel)
- Sell EGT training program (offer)
My workday shrinks from 10 hours to 3 hours.
My revenue stops fluctuating wildly between 0-20k/month, and grows to 50k/month, perfectly stable.
Within a year, I crack $100k/month (and soon, beyond) using the exact same system.
I share this to say…
Scaling to 10k/mo, 50k/mo, or even 100k/mo is a lot simpler than you think:
- Identify the one traffic source you’re going to master (IG, FB, YT, ads, cold outreach, etc) — and master it.
- Build one reliable funnel to convert that traffic into leads and customers (webinar, VSL, call, emails, etc)
- Sell one really good offer to those customers (course, community, coaching, service, etc)
I know it feels like you need to do everything.
But what you really need is to find the few things worth doing, and focus relentlessly on them
Which brings us to FounderLab.
Over the next six weeks, I will be guiding 15 early-stage entrepreneurs through the process of finding their…
“One offer, one traffic source, one funnel”
…And, building it in real-time, with a combination of live coaching, proprietary AI tools, and 24/7 support.
Our goal:
To launch a business that can scale to $10k/month — and beyond.
Craig Ballantyne’s advice opened my mind.
Paul Reddick’s coaching transformed my business.
And that business, EGTBasketball, transformed my life.
It would be a pleasure to do the same for you, within FounderLab.
If you’re on our early-interest list, watch your inbox at 3 pm EST today.
I hope to see you there.
– T
P.S. If you are not the early-interest list for FounderLab, I will be opening it to our full list tomorrow.
However, I am only accepting 15 entrepreneurs.
(because of the one on one support I’ll be giving each member)
And first to apply will get first priority.
So if you want in, watch close for our next email.
In the meantime, here’s where you can catch up on earlier parts of our series:
Part 1: This advice could ruin your life
Part 2: The business I never told you about
Part 3: The most embarrassing moment of my career
“To build product, make something people want. To create art, make something you want. The best do both.” – Naval Ravikant
